Fox Partners With Time to Employ its Blockchain Protocol for Content Verification

cryptonews.com:

Fox Corporation has entered into a partnership with the renowned global media brand Time to leverage Fox’s Verify protocol to establish immutable content licensing and verification.

According to an official press release, the two media giants have collaborated to ensure the authenticity of journalism and combat the spread of misinformation in the press.

Time, as the first external publishing partner for Fox’s Verify protocol, will work alongside Fox to integrate blockchain-based verification into journalism.

“Time is proud to join Fox’s Verify as an authenticated source of fact-based journalism at a time when access to trusted information is more important than ever,” Mark Howard, Chief Operating Officer of Time, said.

Fox’s Verify protocol was launched on the proof-of-stake (PoS) network of Polygon, a blockchain platform, in January.

The protocol utilizes cryptography to digitally sign and establish the history and origin of digital content.

By bridging the gap between artificial intelligence (AI) platforms and media companies, Verify has successfully verified over 300,000 pieces of content across Fox.

The partnership with Time signifies a significant milestone for Fox’s Verify protocol.

“FOX and TIME are brands that consumers trust, and we look forward to working together to continue to evolve Verify in a way that empowers consumers and content producers and allows this ecosystem to flourish,” Melody Hildebrandt, Chief Technology Officer at Fox Corporation, said.

Fox has announced plans to transition the Verify protocol from the Polygon PoS network to an independent zero-knowledge (ZK) blockchain, utilizing Polygon’s Chain Development Kit (CDK).

This transition, facilitated by Gelato, a decentralized smart contract automation