Former Polygon VP of growth shares the secrets behind major partnerships

cointelegraph.com:

Ethereum scaling solution, Polygon, has witnessed a lot of adoption through partnerships with major brands like Starbucks and Addidas, which has increased the network's popularity among cryptocurrency users. The former vice president of growth, Arjun Kalsy, breaks down how Polygon has attracted partnerships with major brands and how the project is driving mass crypto adoption. 

Arjun Kalsy, before leaving Polygon late last year, led a team tasked with onboarding companies to promote the adoption of the Polygon network. According to Kalsy, talking to brands looking to pivot from Web2 to Web3 or adding elements of the decentralized world to their platforms was always enjoyable. The onboarding process involved several technical meetings where the Polygon network and its capabilities were scrutinized by these major brands, who consider integrating other technologies "a big deal."

Kalsy explained that after the first set of big brands announced partnerships with Polygon, it opened more doors for the network. In addition, passing the evaluation of the network by major brands gave other teams the confidence to work with Polygon.

Despite the impressive growth of Polygon, Arjun Kalsy believes that there is so much more that could come out of the network's integration of zero-knowledge rollups. Zk-Rollups technology is expected to increase the speed at which the layer-2 platform can achieve finality while ensuring high-level security.

After Polygon, Arjun Kalsy moved to BitDAO, where he is Head of Ecosystem at Mantle, an Ethereum layer-2 network with a modular design. At BitDAO, Kalsy is looking to onboard companies looking to evolve from centralized structures to decentralized leadership. He argues that we will see several