Financial future or false promises? Crypto firms go big on ads in 2022

cointelegraph.com:

Advertisements are in abundance everywhere we go — from billboards seen throughout road trips to commercials displayed every fifteen minutes or so during television shows. It’s also the case that most advertisements today display messages from major internet-based brands like Amazon, which was ranked as the largest advertiser in the United States in 2020. Telecommunication providers and payment giants like American Express have also been listed as some of the biggest advertisers in the United States. These companies typically spend billions of dollars per year on marketing messages aimed to inform, persuade and remind consumers about their products and services. 

While dot-com brand commercials and social media advertisements continue to bombard consumers, some advertising executives believe that crypto companies will dominate advertising in 2022 and in the years to come.

Mark DiMassimo, founder and creative chief of DiGo — a New York-based marketing agency — told Cointelegraph that he believes crypto-focused ads will dwarf the dot-com and social media phenomenon due to the rise of Web3 and the integration of crypto assets within digital ecosystems known as the Metaverse.” DiMassimo said:

DiMassimo added that the rise of nonfungible tokens (NFTs) has also increased the popularity of cryptocurrency. This, in turn, has allowed crypto companies to obtain large advertising budgets. “Many early adopters focused on word of mouth marketing or advertising through Reddit, Discord and other social channels. We’ve reached the next level though, which is being displayed through classic marketing and advertising techniques,” explained DiMassimo.

For instance, DiMassimo pointed out that crypto commercials displayed during the 2022 Super