Exclusive: Raleon Raises $3.8M in Seed Funding to Transform Web3 Marketing with Innovative Engagement Tool, Embedded Quests
Raleon, a Web3 engagement platform, has secured a substantial $3.8 million funding round to help brands, games, and dApps convert and retain users with its latest product, Embedded Quests, as exclusively disclosed by cryptonews.
Led by Blockchange, Play Ventures, Alliance DAO, and Portal Ventures, Raleon will be able to expand its team and provide projects and brands to be able to personalize the experience for users with Web2 and Web3 data and understand the actual marketing ROI of those efforts.
"We're excited with this funding to be partnering with great investors in the space to continue to build out the Raleon platform as we help projects and brands grow," said Nathan Snell, CEO and Co-Founder of Raleon.
Founded by Nathan Snell and Adam Larson in 2022, Raleon's SaaS platform leverages growth analytics, Web3 Marketing Automation, Embedded Quests, and off-chain and on-chain data to optimize the retention and conversion of users for any Web3 project.
"The goal of every company, whether in Web3 or not, is to grow. Yet, in Web3, so many projects and brands have been unable to use their website or dApp as an effective growth channel. Everyone then defaults to Discord as the core growth tool, which has many challenges," said Nathan to CryptoNews.
Consequently, incentivizing and rewarding user behavior has become a significant objective for web companies, aligning with the core principles of Web3.
"As a result, projects often spend money on ads, events, or external Quests with little put into actually converting those users well or creating loyalty once they have them."
The Raleon platform tackles this challenge directly by providing projects with tools and solutions to genuinely comprehend their customer base - their identity,
Read more on cryptonews.com
