Evolution of Digital Art
TRLab’s Audrey Ou’s exploration into the future of digital art, NFTs, and technology
Audrey Ou, CEO and co-founder of TRLab is a frequent speaker on fine art NFTs and an Ivy League graduate of Princeton University and Columbia University. She is steering the TRLab platform towards thinking about the future of fine art as it evolves with the development of technology.
NFTs, or Non-Fungible Tokens, are unique digital tokens. Each token has a specific identity and value. Because of that, Ou immediately identified the potential of blockchain technology in the art world. Her parents founded the Rockbund Art Museum in Shanghai when she was a child. She grew up in the art world before moving on to the tech world.
Blockchain technology is perfect for fine art. Blockchain tech ensures the authenticity and ownership of digital art through secure, transparent records that can’t be altered. Artists can create and sell unique digital artworks as NFTs that can be tracked and verified across and beyond their lifetime. Compare this to traditional art collecting: provenance and authenticity can raise concerns even for the strictest museums and auction houses. Art is notorious for forgery, as seen in countless TV shows, and as many documentaries have pointed out, verifying the rightful owner of a piece is tricky, especially when art is lost during times of war.
Since their introduction, NFTs have had a passionate following. Audrey and TRLab aim to expand this following by creating a community around fine art NFTs and the artists who create them. TRLab has collaborated with many celebrated artists, but it’s the up-and-coming artists that will shape the future of digital art with the help of Audrey and TRLab.
In partnership with Chen Qiufan and
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