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DraftKings Marketplace plans to launch gamified NFT collection next NFL season
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The Nation Football League Players Association, or NFLPA, in collaboration with sports betting operator DraftKings Inc., announced the launch of a gamified nonfungible token, or NFT, collection to drop on DraftKings Marketplace during the 2022-2023 NFL season. Starting next year, fans will be able to play NFT-based games featuring their favorite NFL Players, according to the company.
OneTeam, the official media business partner of the NFLPA, helped facilitate the deal with DraftKings, giving them the necessary licensing rights to use the name, image and likeness for active NFL players.
In a statement shared on the Draftkings website, Beth Beiriger, SVP of product operations for DraftKings Marketplace said, “The future of fandom is unfolding
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