Decentralization Dilemma: Blockchain Games Require Data For User Acquisition
Web3 games continue to dominate on-chain activity. According to DappRadar’s recent Game Report, blockchain games accounted for 34% of decentralized application (Dapp) activity last year.
The report also notes that Web3 games attracted 1.1 million active daily users in 2023.
While notable, blockchain games still struggle to attract traditional and Web3 gamers. This point is highlighted in the 2023 State of the Industry Report from the Blockchain Game Alliance (BGA).
BGA’s report notes that onboarding and accessibility for blockchain games was the biggest challenge in 2022, with 51% of survey respondents citing this as the top concern. This trend unfortunately continued last year, with 55.1% of surveyors noting onboarding as a main challenge.
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