Crypto Talk with OliveX's CEO Rumjahn: Move-To-Earn Fitness App & DOSE Token

blockchain.news:

Working out has become a trending conversation on social network platforms. Exercise, especially indoor-style, is influencing lifestyle amid a wide range of COVID-19 lockdowns globally. 

Blockchain.News spoke to Keith Rumjahn, CEO of OliveX and Founder of DOSE token, to explore the potential development of a move-to-earn business model and how cryptocurrency shapes the virtual fitness and sports industry.

Riding a bicycle is more than just a fun physical activity nowadays as the connection between fitness facilities and personal mobile devices is about to introduce users to a new chapter in the virtual world.

Move-to-earn: Dustland Rider

OliveX, a Hong Kong-based fitness startup company founded by CEO Keith Rumjahn in 2017, demonstrated their latest upcoming product, Dustland Rider, in a recent press event in Hong Kong. It provided an alternative way to encourage the public to get into the crypto space by simply riding a bicycle. 

By completing specific missions by linking users' mobile devices, a so-called move-to-earn (M2E) approach and it's application mechanism so that users can enjoy their fitness achievements in exchange for earning token rewards.

Specifically, the digital health platform designed a series of scenarios with immersive stories and missions for users to experience in the Metaverse while exercising. Users would need to tackle some challenges in this virtual game to win points or tokens; for example, users might be rewarded a unique golden yellow sports suit if they complete riding 100km in the game.

Tokens would be able to purchase additional equipment or upgrades to characters in the game or be traded on the secondary market.

The company said their Dustland Rider would go live soon, expecting to roll