Crypto Exchange OKX Upgrades McLaren Branding to Widen Reach
Digital asset exchange, OKX has increased its level of partnership with McLaren’s Formula 1 team citing more adoption and visibility.
In a recent post on its website , the company announced the updated agreement of its partnership with McLaren F1 2024 branding with the desire to gain more mainstream adoption.
Upgrades to our @McLarenF1 2024 branding
As the only crypto company to co-design F1 liveries with a team, we are excited to confirm our branding update this year taking the official sidepod position on this year's car.
The side pod branding remains the most visible spot on… pic.twitter.com/MxIwEesg06
— Haider (@Haider) January 17, 2024
The new update will see the exchange’s brand on the car’s side pod position. This spot offers more visibility to sponsors.
“ As the only crypto company to co-design F1 liveries with a team, we are excited to confirm our branding update this year taking the official sidepod position on this year’s car.”
According to the post, the platform’s community pushed for the upgrade as the initial partnership attracted many benefits to the exchange.
The official OKX logo will now be visible on the side pods, mirror driver’s helmet, and rear wing. Particularly, it will feature on the side pods for 20 F1 races in the 2024 season.
OKX explained that the latest branding was borne out of the Stealth Mode, jointly designed by OKX and McLaren. The designs were released in September 2023.
The exchange described the partnership as a significant step in bringing web3 and blockchain technology to the world of Motorsport. Importantly, this joint venture allows users to see the link between innovation and speed.
Haider Rafique, the Chief Marketing Officer at OKX wrote on X (formerly Twitter) on
Read more on cryptonews.com
