Cryptocurrency firms have been spending big money to push their products and services over mainstream media. And Super Bowl 2022 was the latest addition to the cryptocurrency marketing blitzkrieg. Crypto exchanges like crypto.com, FTX and eToro hit the ball out of the park with a marvelous display of advertisements featuring A-list celebrities like Matt Damon, LeBron James, and Larry David.However, the most talked-about commercial was that of exchange platform Coinbase.
It featured a bouncing QR code against a black background, reminiscent of an old-school PC screensaver. The commercial garnered so much interest that Coinbase's promotional page eventually crashed due to the influx of viewers scanning the code and landing on the site.The Super Bowl has always been a highly anticipated event. Not just for the baseball but also the fantastic half-time performance, the much-awaited movie trailers, and the hilarious commercial breaks.Also Read:Cryptocurrencies can wreck banking system, undermine monetary policy: RBI Deputy GuvThis year's edition of the super sporting event also scored big in all these aspects.
It featured half-time performances from rap legends like Dr Dre, Eminem, and Snoop Dogg. Marvel also premiered their trailer for the upcoming Doctor Strange movie. However, this time crypto commercials also managed to make their mark in the Super Bowl's multimillion-dollar ad slots.Tag along as we take you through the marketing mayhem has been dubbed 'the Crypto Bowl'.The standout advertsThe three-hour-long sporting event had its fair share of crypto presence.
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