Coca-Cola and Top DAOs Join Coinbase's 'Onchain Summer' Web3 Festival for Base Launch
Crypto exchange Coinbase has kicked off the multi-week Onchain Summer event to celebrate the launch of its much-anticipated Layer 2 network Base.
The crypto giant said that each week in the series will bring new activations across Web3, including art, music, culture, and gaming.
Companies, artists, and creators will be running onchain events "that will make crypto more accessible, fun, and useful than ever before," Coinbase said.
New mints will happen daily from August 9 through August 31.
The exchange wants users to bridge their ETH to the new network to mint a free NFT - hence, boosting the activity and engagement on Base.
By 10:00 UTC on Thursday morning, 131,763 holders minted nearly 31 million NFTs, according to Basescan.
The "first-of-its-kind onchain festival" includes "over 50 leading brands, platforms, marketplaces, artists, and creators," Coinbase said.
Popular decentralized autonomous organizations (DAOs), such as Nouns and Friends With Benefits will participate, as will the soft drink giant Coca-Cola.
Per the official onchainsummer.xyz website, August 10 will see the launch of a "unique piece" designed by artist Deekay Kwon in collaboration with the non-fungible token (NFT) collector Cozomo de Medici.
The work was announced on Wednesday by Friends With Benefits.
Coca-Cola will have its day on August 13, with the website inviting users to collect art from the company's Masterpiece collection "to see what happens when the universe comes together in 'Real Magic' ways."
It will include works from artists and painters, such as Aket, Fatma Ramadan, Vikram Kushwah, Vincent van Gogh, Edvard Munch, and Johannes Vermeer.
NFT creator platform Zora will also host mints on the Base network.
Participants also include music rights
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