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BoohooMAN launches its first augmented-reality billboard in Manchester
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manchestereveningnews.co.ukBoohooMAN has launched its first augmented reality (AR) billboard in Manchester as part of this year's Black Friday campaign.
The online fashion giant has kicked off Black Friday with a rebranded 'Hack Friday' that introduces a new dystopian digital character.
Following the story of a young hacker, Robin, the campaign looks into a world infiltrated by fashion while offering up discounts for consumers.
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As well as the giant AR billboard on Trafford Wharf Road, QR codes will also be fly-posted in cities across the world.
Each billboard has a QR code which offers an open AR experience where the hacker Robin comes to life to inform customers of the deals available.
Head of Ecommerce at boohooMAN, Victoria Pearson, said: “Our aim was
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