Bitget’s Resilience and Growth Strategy in the Crypto Bear Market: Gracy Chen Explains
Cryptocurrency exchange Bitget went forward with key investments amid the digital asset winter setting the tone for favourable market conditions in the future.
In a Jan 4 interview with Colin Wu, the Bitget executive explained the role the exchange took in the bear market, its expansion strategy, achievements, coin listings, and a pathway towards 2024.
Gracy Chen Explains Bitget: Why Adopt Aggressive Strategies in a Bear Market? The Direction for 2024? What is the Rumored "Wolf Culture"?https://t.co/KWkF804BLy pic.twitter.com/cKtijZjW28
— Wu Blockchain (@WuBlockchain) January 4, 2024
Chen explained that the company kicked off operations five years ago but began gaining rapid traction in the last two years witnessing both bear and bull markets.
The previous bear market preceding 2020 taught the firm a lot that saw it handle the 2022 season better making strategic partnerships striving towards international expansion in a competitive market.
According to the executive, those who believe in the growth of the sector make investments during the bear market. The firm acquired assets at low prices, onboarded staff while competitors saw walkouts, and most importantly, invested in web3 projects to shape the industry and increase decentralized finance (DeFi) numbers.
“ Assets are cheaper, and the talents who truly stay in the industry are the real believers. Therefore, it’s more appropriate to lay out during a bear market. We’ve been through cycles of bull and bear alternation, so we have a deeper understanding and thorough knowledge of these situations.”
Chen also disclosed the company’s coin listing strategy as a blend of speed and quality to improve user experience. An example was the ARB token and other projects within the
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