Bitcoin NFT marketplace announces new brand in alignment with release of social hub

cointelegraph.com:

Identity, the qualities, beliefs and appearance that characterize a person are considered an individual's most valuable assets. While one's identity was once represented by their participation in the real world, it has quickly shifted to take on the meaning of "internet identity" on social media.

However, as value transfers to the digital realm, each individual's identity is now undergoing another evolution in which the physical world will become augmented with the digital one. The intent is that in this augmented reality, users can share interests, passions, communities, investments, projects and pastimes through their social identity, which conveys who they are and what they hope to achieve better than if they were to do so in words.

Core to this evolution is nonfungible tokens (NFTs), which enable each metaverse user to demonstrate an identity they own and can use across a host of ecosystems. These NFTs, which may include an avatar on the surface, will run far deeper, offering functionality for proof-of-attendance to events, creator tooling passes, and even going so far as to verify one's banking details, value that is often stolen in the physical world by identity thefts.

The only question left unanswered with this powerful application is, "where will one's social identity, the one centered around NFTS, exist?" Gamma.io, also known as Gamma, aims to provide that answer as a hub for one's metaverse identity.

Gamma consists of three core platforms: its user-first marketplace for exploring and collecting NFTs, its creator-first launchpad for artists to deploy fully-tested no-code smart contracts and its social platform.

The project, which was launched in September as STXNFT, has since rebranded in alignment with its