Bitcoin is the king of crypto brand awareness for Aussies: Report
Bitcoin (BTC) has topped the crypto charts in a survey from down under. According to 2,000 Australians surveyed by the Independent Reserve Cryptocurrency Index (IRCI), Bitcoin is number one for brand recognition, ownership and overall sentiment.
Bitcoin with the most brand awareness, and by a long shot. https://t.co/LqhYPXe3p8
In the report, while 92% of Australians have heard of cryptocurrencies, Bitcoin enjoys the highest levels of brand awareness. Accordingly, 90.80% of respondents had heard about Bitcoin.
Stephan Livera, a popular Bitcoin podcaster from Australia, shed light on the figures. Livera told Cointelegraph, “Bitcoin continues to grow in brand awareness because it was first and because it was truly the zero to one moment akin to discovering fire or inventing the printing press.”
Bitcoin's recognition swells in Australia despite the price falling into the teens at the beginning of November. Over the long term, Australians are bullish. The report shares that Australia’s population of nearly 26 million people is “Committed to crypto in the longer term, with overall adoption and long-term confidence in the sector’s future remaining high.”
Indeed, most of those surveyed who own crypto believe that the price of Bitcoin will be above $30,000 by 2030; almost double today’s prices. Even for those surveyed who don’t own crypto and are therefore less biased that their investments will increase in value, 43% of those surveyed believe the price per BTC will be over $30,000.
Adrian Przelozny, CEO of Independent Reserve explained: “Despite this volatility, the 2022 IRCI data clearly demonstrates that Australians’ interest and investment in crypto remains high and continues to gain momentum.”
In the short-term, it’s the
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