Binance takes legal action against fake billboard ads in Turkey

cointelegraph.com:

Binance TR, the Turkish arm of crypto exchange Binance, has warned investors in the region of an ongoing scam attempt that targets crypto investors via fake Binance-branded billboards and hoardings.

Turkey is home to a large number of crypto investors that account for over 7% of the total traffic to Binance's primary platform through a desktop browser, as evidenced by data from Similarweb. Trying to cash in on Binance’s popularity in the country, scammers in Turkey have been found to rent numerous billboards to advertise fake Binance-themed opportunities.

Bir süredir Türkiye’nin farklı bölgelerinde aşağıdaki görsele benzer reklam panoları göze çarpmaktadır.Aşağıdaki görselin #Binance ile ilgisi yoktur❗️Dolandırıcılık faaliyeti içinde oldukları açıkça belli olan kişiler hakkında gerekli hukuki süreçler başlatılmıştır.#SAFU pic.twitter.com/znvJDLRP7v

In the latest warning issued by Binance Turkey, the billboard is shown sporting an advertisement for “Binance Tourist exchange” that has no affiliation with the original Binance, founded by Changpeng Zhao. The ad also includes telephone numbers that, when dialed, can connect potential victims to scammers. A rough translation of the warning reads: 

Given the ease in tracking down the people responsible for renting out billboards and posting fraudulent advertisements targeted at crypto investors, Binance has revealed its intent to go on the offensive and take necessary legal against the people “who are clearly involved in fraudulent activities.”

Unwary investors who end up contacting the fake contact numbers are usually greeted by the scammer posing as Binance. With the ultimate goal to steal money in the form of crypto assets, scammers have been found to direct investors to create