BBC The Apprentice star Amy Anzel says being fired was best thing to happen after landing huge business deal with River Island
She was shown the door by Lord Alan Sugar in week six of the BBC business contest. But a year on after the show was filmed Amy Anzel is celebrating her success without the billionaire tycoon.
Candidates on The Apprentice battle it out to win £250,000 investment into their business idea and Lord Sugar becomes their business partner. Beauty entrepreneur Amy, 49, the CEO of dermaplaning brand Hollywood Browzer Beauty, was fired halfway through the process with a scathing dig from the magnate about her not becoming a project manager during her time on the show, despite her being sub team leader in four out of six tasks on the contest.
Lord Sugar referenced how New Yorker Amy had lived in Los Angeles and asked her if she was an 'LA Dodger'. He sniped: "You dodged the project management side of things, you've been here six weeks to show that you can do something, and you haven't shown me you can do something. And so it is with regret that you're fired. Thank you."
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Amy, whose a beauty tools brand that specialises in dermaplaning, hair removal and exfoliation tools, is now aiming for her business to become as big as Coca-Cola. She founded Hollywood Browzer Beauty back in 2017 and before the Apprentice her products were already stocked by retail giants including Boots, Argos, ASOS, Look Fantastic, Feel Unique and QVC.
But she has now landed her biggest business deal to-date with high street fashion retailer River Island. Hollywood Browzer Beauty has now launched across River Island’s online beauty offering and is being rolled out into hundreds of their stores across the UK.
Amy says this is the perfect pairing
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