Balancer, Aave and Other Leading DeFi Protocols Join Forces to Champion Decentralization

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This week, decentralized finance was abuzz with an ingenious Twitter campaign that got the cryptosphere speculating wildly. A series of near-identical tweets, featuring a bumped fist emoji and the cryptic words “Monday” started the intrigue. Over the weekend, crypto Twitter did its best to guess what could be afoot.

On February 6, the big reveal came in the form of a clever campaign by more than 30 of the leading DeFi projects. Yearn, Element, CoW Swap, Balancer, Aura Finance, Euler, Gearbox, Dopex, Pods, Opyn, SushiSwap, DegenScore, MakerDAO, Stake DAO, Zerion, Ajna, Aave, Oasis.app, and Pods Finance all participated in what was dubbed “an experiment in social coordination.”

In the tweets that went out on February 6, each of the participating projects used the opportunity to highlight the features and benefits of another. Here’s portfolio application Zerion bigging up Euler for example. And here’s Aura praising SushiSwap. The campaign was not intended as an exercise in back-slapping however. Rather, it was intended to promote the permissionless and trustless nature of DeFi protocols.

As Yearn CMO Draper explained: “There is something special happening in decentralized finance. This campaign celebrates what makes DeFi different from the systems it seeks to replace – executed in a way that could only work in this space. We hope it will serve as yet another reminder that, in the wake of CeFi blow-ups, DeFi stands apart not only through its technological composability but also its shared values.”

In other words, the participants are hoping to put distance between themselves and