The crypto play-to-earn game Axie Infinity’s native token AXS jumped in price today after major crypto exchange Binance announced new incentives for the token, and as the community prepares for the launch of the revamped game Axie Infinity: Origin set for later this month.

At 11:00 UTC, AXS stood at USD 72.41, up 14.5% for the past 24 hours and 43.6% for the past 7 days, making it the day’s best-performing token among the top 100 cryptoassets by market capitalization.

The gains for the AXS token today came as Binance on Thursday announced updates that may potentially increase demand for the token from its users.

First, Binance said it had added AXS to its auto-invest feature, which lets users set up automated savings in cryptoassets.

In addition, the exchange announced a promotion to incentivize the staking of AXS, saying that eligible users can qualify to receive up to a 100% trading fee cashback and potentially earn a 100% annual yield with AXS staking.

Further, the recently strong performance also comes as Axie Infinity is adding the finishing touches to its revamped game Axie Infinity: Origin, which is expected to be released by the end of March.

Philip La, Game Product Lead at Axie Infinity developer Sky Mavis wrote on Twitter this week,

“To clarify, we're still aiming to get Origin out by end of the month. It’s cutting close but our engineers are working non-stop to polish and fix bugs.”

Origin is described as a completely re-imagined version of the existing Axie Infinity game. According to DappRadar, the new game will include new interfaces, storylines, game mechanics, and special effects, to name just a few of the updates.

Meanwhile, the sharp rise in price also followed an update on the Axie Infinity blog on Thursday