Arjun Bhuptani, Co-founder of Everclear, on Web3 Branding, Clearing Layers, the Power of Chain Abstraction, and Roll-ups | Ep. 348
In an exclusive interview with Cryptonews Podcast’s Matt Zahab, Arjun Bhuptani, a co-founder of Everclear, the first clearing layer for the Web3 ecosystem, discussed “the dirty secret” chain abstraction can solve and the incoming roll-up explosion.
He talked about Everclear’s goal of having truly permissionless liquidity everywhere, and the team’s need to rebrand from ‘Connext.’
For eight years, Connext had been one of the oldest running brands in the space, Bhuptani told Matt.
However, it had done so many different things that it eventually became confusing for users to follow.
People in the space would say they like Connext but “don’t know exactly what you do.”
This indicated that the team needed to “clean up” the brand. Therefore, they conducted extensive testing to find the right approach.
“But we ultimately came to the conclusion that we’re doing this fundamentally new thing,” the CEO said.
Tldr;
There is no one-size-fits-all GTM you can run forever.
This is true in both web2 and web3 – the moment it becomes a "playbook", you need to find a new niche, lever, or edge to get users.
How do you do this? Talk to users and understand their *real* problems. https://t.co/ypY2e5gkdo
— Arjun
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