Apple's absurd new crypto rules expose how out-of-touch it's become
Giant companies like Apple have made a fortune by centralizing their powers and profits and expanding their product and services network to be a part of people’s lives in as many ways as they can. Until recently, however, Apple had also demonstrated an ability to tunnel-focus its efforts to stay relevant and up to date with what consumers wanted, what mattered to them and what they needed most from the tech giants they rely on. It seems that this is not strictly true anymore, and that is a real shame.
In its updated App Store guidelines unveiled on Oct. 24, Apple announced that crypto exchange applications “may facilitate transactions or transmissions of cryptocurrency on an approved exchange” only “in countries or regions where the app has appropriate licensing and permissions to provide a cryptocurrency exchange.”
Additionally, any further payments needed to unlock extra features will need to be made with “in-app purchase currencies,” as developer apps “may not use their own mechanisms to unlock content or functionality, such as license keys, augmented reality markers, QR codes, cryptocurrencies and cryptocurrency wallets.”
This is aimed at ensuring “a safe experience for users” and a chance for developers “to be successful,” Apple claims, but I disagree. It’s clear to see that this is just another clever trick Apple is using to keep all the profits it can make; a particularly interesting move, as it pertains to nonfungible token (NFT) technology and Web3 games, which are soaring in popularity.
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