Algorand becomes first US blockchain sponsor of FIFA World Cup

cointelegraph.com:

Blockchain network Algorand (ALGO) has partnered with FIFA inking a sponsorship and technical partner deal as the network becomes the soccer association’s first official blockchain platform.

The deal announced on Monday, May 2 will also see Algorand become a regional supporter in North America and Europe for the 2022 FIFA World Cup to be held in Qatar in November and December.

BREAKING: @FIFAcom has announced #Algorand will become the official blockchain of FIFA, empowering the global football community with cutting-edge, sustainable technology. Read more https://t.co/LTTUqGNLNA @FIFAWorldCup #FIFAWorldCup pic.twitter.com/LuEFTY3WK6

Algorand will also be an official sponsor of the FIFA Women’s World Cup in Australia and New Zealand in 2023.

The proof-of-stake chain will assist FIFA in developing its “digital assets' strategy”, with the announcement explaining blockchain technology in the context of non-fungible tokens (NFTs). Therefore, it may be likely that Algorand could assist FIFA with developing its own NFT collection. Additionally, as part of the partnership, Algorand will be providing an “official blockchain-supported wallet solution.”

FIFA President Gianni Infantino expressed his delight at the partnership saying it was an “indication of FIFA’s commitment to continually seeking innovative channels for sustainable revenue growth” adding that he is looking forward to a “long and fruitful partnership with Algorand.”

Algorand is another crypto firm to sponsor the FIFA World Cup as cryptocurrency exchange Crypto.com became the official crypto trading platform sponsor for the 2022 World Cup in March. It is an interesting move since crypto is banned in Qatar, but reasonable when considering the huge numbers of international