16 industry leaders on practical ways to boost crypto’s reputation

cointelegraph.com:

While it has staunch defenders and high-profile enthusiasts, there’s no question the crypto industry has been the subject of intense scrutiny. Many leading voices, from media figures and financial pundits to elected officials, fairly regularly publish opinions on crypto ranging from skeptical to downright hostile. And a recent spate of less-than-positive events in the crypto space isn’t helping to enhance the industry’s broader reputation.

While industry leaders can’t change the past or control the actions of unscrupulous actors, they can do more to strengthen crypto’s foundation and spread the word about the space’s positive potential. Below, 16 members of Cointelegraph Innovation Circle share practical ways industry leaders can help improve crypto’s reputation among the general public.

We must continue to educate the public on blockchain and crypto in a way that non-users and the unfamiliar can easily understand. This might mean hiring writers and content creators with expertise in demystifying complex topics. People will support, adopt and trust something they don’t fully understand if it is made simple and convenient. It’s our job to make blockchain and crypto accessible. – Zain Jaffer, Zain Ventures

We need to increase education and compliance. At the same time, we should develop a more straightforward process for onboarding new users into the Web3 space—a way that doesn’t lead to an overwhelming feeling of difference from the current Web2 norm. – Steven Talbot, BHero

A major challenge the blockchain industry faces is its reputation for being “fraudulent” or a scam. Leaders of blockchain projects need to invest more upfront in security and select security partners with a good track record. If there are fewer hacks and