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Gaining visibility is one of the aims many crypto startups find difficult to achieve. Irrespective of how promising your project is, failure to earn the right exposure is detrimental to its success. In fact, you could have a stellar marketing strategy but be poor in execution. This does not necessarily mean you're not making any efforts; you're not just getting the desired results.
What then are you supposed to do? Of course, evaluate your crypto marketing strategy! There might be some mistakes you are repeating. Discover where you're missing it and do the needful.
As a crypto marketing agency, we’ve seen a lot of common faults among the cryptocurrency projects. Let's look at ten typical mistakes in marketing you should avoid and why.
It is understandable you want to create hype around your project, but why not acceptably do that? Some projects even portray themselves as the next Bitcoin or Ethereum killer, "OGs" in crypto would most likely perceive this as a scam. Therefore, it is advisable to refrain from using such phrases in your marketing campaigns.
Moreover, some other phrases might put your project under the watch of financial regulators, especially the Security and Exchange Commission (SEC). Therefore, you should avoid using such words that depict your project as an ideal or risk-free investment.
Although law enforcement works differently from country to country, cryptocurrency's borderless nature could quickly get you in trouble. And aside from that, you should endeavor to build trust around your project by not misleading your audience about the risks involved in investing in your crypto project.
Choosing the
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