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21.12 - 22:07
White Castle enters the crypto space with ethereum domain name and NFT
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markets.businessinsider.comErin McDowell/Insider
The list of name brands getting into crypto grows.
Fast food chain White Castle announced on Twitter that it registered a domain name with the Ethereum Name Service (ENS): «whitecastleofficial.eth,» becoming the latest brand-name entrant to the crypto world.
Similar to an internet domain name, an ENS allows people to link crypto wallets or other Web3-related information on the Ethereum blockchain. Users can buy private domains that can replace alphanumeric wallet addresses with a name that is easier to remember or share.
On Twitter, the century-old fast food chain also changed its profile picture to a «Seahams» NFT.
This year, brand names from Gucci to Coca-Cola to Ubisoft have placed bets on NFTs and the metaverse.
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