What’s better than customer loyalty? Community loyalty.
Disclaimer: The text below is an advertorial article that is not part of Cryptonews.com editorial content.
Lots of businesses know how to win loyal customers. But relatively few know how to build something significantly more valuable — loyal communities.
A loyal customer is more likely to see their relationship with you as transactional, and by nature, interact with you as an individual buyer. In contrast, a loyal community is comprised of people who have an emotional connection to what you do. And crucially, they act together — mutually influencing engagement and conversations around your brand.
If you want to grow a dedicated community, you need the right kind of loyalty program. The problem is, most traditional loyalty programs aren’t up to the task — typically because they don’t reward individual behaviour or engage customers beyond transactional relationships.
But there’s a new approach to loyalty that can help you build a strong brand community, based on blockchain technology. It’s an approach that lets you offer customers exciting rewards that can be shared, traded, and redeemed with friends and other brands — all in a large, social ecosystem.
Before explaining how that works, let’s look at what it takes to create a successful brand community — and why traditional loyalty programs often fall short.
Brand communities feel exclusive To grow a loyal community, exclusivity matters. You need to make members feel like they’re part of something special — and non-members feel like they’re missing out. A community like this grows when your brand’s loyalty rewards, experiences and events feel desirable and scarce — not just something that your competitors could easily replicate.
But a
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