Bree McEwan, Associate Professor, Institute of Communication, Culture, Information, and Technology, University of Toronto._______
In the midst of the scandals of the Facebook papers, Facebook rebranded the company as Meta. The new name was designed to reflect a focus beyond the Facebook social network platform, and into the metaverse — the extension of the internet into three-dimensional virtual reality (VR) spaces.
However, given Facebook’s handling — or mishandling — of their current social responsibilities, we should be cautious about how much control a single company should have over the potential metaverse. We have an opportunity to be proactive regarding the construction of social worlds within virtual reality rather than the reactive
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