'We can't keep putting band-aids on the current system' — OKX CMO
A provocative new advertising campaign from cryptocurrency exchange OKX is challenging messages from traditional finance and Web3 competitors by calling for a rewrite of current financial and digital systems.
The company released its latest production-quality advert, which subtly takes aim at the American exchange Coinbase and the wider traditional finance space. In an in-depth interview with Cointelegraph, OKX CMO Haider Rafique outlined the exchange’s belief that blockchain-enabled technology is imperative in rebuilding financial infrastructure and empowering digital ownership.
Under Rafique’s tenure as CMO, OKX has embarked on high-profile partnerships and bold advertising campaigns with the likes of Manchester City and Formula1 team McLaren that have exposed cryptocurrencies and Web3 offerings to massive audiences around the world.
Inflation, data breaches, and censorship are symptoms of a broken system. Enter #Web3 - trustless, transparent, & permissionless. It makes economic freedom accessible & financial inclusion possible. ✊✨#RewriteTheSystem with #OKX: https://t.co/ECwmYkwE5r pic.twitter.com/sooaT03Kkx
The Rewrite the System campaign features strong imagery highlighting inflation, data breaches, and censorship as indicators of a broken system. As Rafique explained, talks of updates to existing financial and digital infrastructure do not resolve long-standing issues which formed the basis of the campaign:
Multiple industry-impacting events have played out over the past year that have put a stark highlight on the shortcomings of existing financial systems and failings of significant TradFi and DeFi players.
The infamous collapse of FTX under the reign of Sam Bankman-Fried damaged the image of the cryptocurrency space.
Read more on cointelegraph.com
