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UK Watchdog Teaches Coinbase, Kraken, and Others How to Advertise Crypto
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cryptonews.comThe UK's Advertising Standards Authority (ASA) has decided to ban seven crypto-related advertisements. The latest batch of bans illustrates that, in their online communications, businesses must take great care to fashion their crypto-related messages in a maximally neutral way and avoid drawing the regulator’s ire.
Among others, a paid-for Facebook ad for major crypto exchange Coinbase was banned for what the ASA calls “irresponsibly taking advantage of consumers’ inexperience and for failing to illustrate the risk of the investment.” The company defended itself by stating it had no intent to imply that crypto was straightforward and the claim “Simple and easy to use” referred specifically to its app. Despite this, the watchdog upheld its
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