In his monthly crypto tech column, Israeli serial entrepreneur Ariel Shapira covers emerging technologies within the crypto, decentralized finance (DeFi) and blockchain space, as well as their roles in shaping the economy of the 21st century.
What’s in a name? A whole metaverse is what one could be led to believe when looking at the buzz around Facebook’s recent transformation into Meta. In reality, of course, there is more to the new name than that — there is also the whistleblower scandal, alongside the previous controversies tarring the company’s image, as well as the encroachment of rivaling social media platforms that are more popular with young people.
But, if Facebook’s rebranding is easy for skeptics to dismiss as a PR stunt, the
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