Whether it's basics like bread and milk, or family favourites like fish fingers and beans, prices of most things are going up. With families struggling to make ends meet, many people are changing the way they shop - and for some that means changing where they shop.
We've all heard of the budget stores like Home Bargains and Poundland and we've been sampling them all over recent weeks to see what savings can be made. But there's a lesser known chain that's gradually getting people's attention and that's Heron Foods.
It actually started life as Grindells Butchers in 1978 before changing its name and opening its first store - Heron Frozen Foods - in Hull in 1979.
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Then, in 2017, the chain was taken over by B&M in a £152m deal and now operates more than 250 stores, including 29 across Greater Manchester, some of which have been rebranded B&M Express. By recent figures it's actually outperforming B&M, with Heron's yearly sales increasing from £102m to £113m, and B&M's falling from £1.019bn to £957m. Although neither sound like they're struggling there.
Heron sells everything from frozen food and cupboard staples, to fridge essentials, fruit and veg, and a whole lot more. I visited the branch in Tyldesley, Wigan, to see what bargains I could pick up and I was surprised by just how cheap many of the products were.
While some were cheaper with multibuy - like the two packs of Bird's Eye Crispy Chicken for £2.50 - prices generally seemed low across the board, which makes it easier if you can't afford to bulk buy in order to keep costs down.
The price of eggs - £1.39 for a pack of 15 - was pretty much as cheap as you can get them, just 7p more
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