Qatar Airways announced Tuesday that it had launched its first metaverse experience, QVerse. This virtual reality platform allows interested parties can virtually visit and navigate the Premium Check-in area at the International Airport of Hamad (HIA).
According to the company's statements to Cointelegraph however, QVerse is merely the company's first foray into the metaverse. The company said that it intends to expand its virtual environment initiatives and believes that the metaverse is part of the future of human relations.
Have you got your ticket to the #QatarAirways #QVerse? pic.twitter.com/CNtePu8YgE
According to the company, its entry into the metaverse reflects its passengers desire for “immersive content that can empower their decision-making before buying a ticket, and are often eager to discover the aircraft they will fly.”
Related: Qatar exploring digital banks and central bank digital currencies
“That's why we believe QVerse will change the way passengers make their shopping choices,” company representatives stated.
The company also highlighted that it plans to add more functionalities, places and interactions to its metaverse platform, and aims to make the experience sociable and accessible through the Oculus Quest VR platform.
It also intends to include the purchase of tickets for physical flights and the choice of seats on real aircraft through the metaverse. The company noted that actions in metaverse gateways like Decentraland and The Sandbox may occur in the future.
Related: Qatar Financial Centre Puts Blanket Ban on Cryptocurrency Businesses
Last year Qatar Airways became the first airline in the Middle East to adopt the IATA Blockchain 'Digital Passport', in partnership with the International Air Transport
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