Supermarket's little known loyalty card helped slash a fifth off my shopping bill
Most supermarkets have been around for decades, but there's a relatively new kid on the block and it's pulling in more customers every week.
One of the fastest growing British supermarkets, The Food Warehouse was formed in 2014 and is part of Iceland Foods.
Many of its products are the same, but it sells itself on being 'a simpler way to shop', with bigger pack options offering better value on well known brands.
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As well as having many items on offer - with individual products reduced and multibuys - shoppers can also get a Bonus Card, allowing them to save even more.
Anyone can get a card and once it's scanned at the till, or used online, you get the Bonus Card price on selected products, rather than the usual price. And we're not talking small change here either.
With a big shop this week I saved more than 20% on my shopping bill with deals and Bonus Card prices. Among my biggest savings was a whopping 640g stuffed crust Chicago Town pizza, reduced from £4 to £2.75, and two large packs of cereal for £4, saving £2.20.
With the Bonus prices, as well as savings on other offer items, it brought my total bill down from £123.17 to £101.12, a saving of £22.05, almost 22%. Anyone who's been following our supermarket buys over recent weeks may be familiar with my fondness (bordering on obsession) for finding Heinz Beanz for 50p a tin - a four-pack was always £2 before the cost of living crisis set in and it's a bugbear of mine that they've risen so high.
On this occasion I had success, but it meant bulk buying four six-packs for £12 to get the cheaper price. It's not as if they'll go off before we have the chance to eat them, they're dated 2023, but
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