Supermarket accused of "laughing at customers" after hiking prices once again

manchestereveningnews.co.uk:

A supermarket has been accused of 'taking the mick' out of shoppers by putting up prices once again.

Our weekly comparison of basics like milk and bread has kept a close eye on increasing costs over the last few months.

The shopping bill for the same eight essentials has risen week after week at the six main supermarkets - Tesco, Aldi, Asda, Lidl, Sainsbury's and Morrisons.

It's the latter that has been grabbing most of the headlines though after starting out as the cheapest, but quickly climbing to the most expensive over a matter of weeks.

Read more: Heinz Ketchup, Diet Coke and other supermarket swaps shoppers say are saving them a fortune

The increase - from £9.78 at the end of May up to £11.15 by July - is largely due to its meat prices, with its 500g pack of mince the most expensive of the lot at £2.19 and its 300g pack of chicken breast the second most expensive at £2.49.

But now the bill has shot up once again, after the price of its 250g block of butter rose from £1.75 up to £1.99 - a hike of almost 14% and bakes beans rose from 25p to 29p.

We've also adjusted the price of its cheapest loaf as despite us requesting the cost of its cheapest 800g loaf, the retailer has been giving us the pro rata cost of its Savers loaf, which is smaller at 720g.

Shoppers are less than impressed with the price hikes. "They're really taking the mick now," said one loyal Morrisons customer. "I've shopped there for years, but the prices seem to be going up more than anywhere else. It feels like they're laughing at us."

Another said: "I know prices are going up everywhere, but there seems no end to it. I like the quality of Morrisons products, but I can't keep paying more."

Earlier this month we reported how the bill for eight