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Soccer giant Manchester City halts a crypto deal with 3Key after online sleuths fail to find much trace of the startup
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markets.businessinsider.comSimon Stacpoole/Offside
Soccer giant Manchester City has pulled back from its partnership with obscure crypto startup 3Key, in a development that underlines the risks for pro sports teams as crypto companies pursue them for marketing deals.
The football club, which topped the UK's Premier League last season, decided to suspend its deal with 3Key after questions arose about a lack of information about the decentralized finance company, media reports said Friday.
Last Monday, Manchester City and 3Key announced on Twitter that they had signed a deal to make the DeFi trading analysis and advisory platform an official regional partner of the team.
The club said in a now-deleted online statement that it was «excited to partner with 3Key in their
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