Run-DMC's McDaniels at SXSW: Blockchain can take the power back for artists

cointelegraph.com:

Cointelegraph’s senior reporter, Rachel Wolfson visited South by Southwest (SXSW) — a ten-day annual technology, film and music festival based in Austin, Texas — to connect with, and interview, a melting pot of pioneers, luminaries, and enthusiasts from the crypto, blockchain and Web3 industries.

Wolfson spoke to Darryl McDaniels— known culturally as DMC — founding member of the infamous New York hip-hop trio Run-D.M.C, about the group's illustrious discography, his views on the capitalistic-induced flaws within the traditional music industry, as well as his overarching vision in collaboration with blockchain project The Song That Owns Itself (STOI)) to advance decentralized digital ownership.

Run-D.M.C. achieved colossal success across the 80's and 90's with multiple acclaimed albums and tracks such as ‘It’s Like That’ and ‘Walk This Way’, establishing a legacy as one of the most influential hip-hop acts in the history of the genre.

Prior to the interview, McDaniels freestyled a four-bar verse dedicated to Cointelegraph, and inspired by the crypto and blockchain space.

Great interview for @Cointelegraph with Darryl McDaniels from Run DMC at @Algorand during #SXSW2022 ✌️ pic.twitter.com/pweAF2uIvs

In conversation with McDaniels, it was evident that his passion for re-establishing artistic sovereignty and creative ownership within the music industry, was fueled by his vision for the potential impact of blockchain technology, a model in which decentralized mechanics could grant the possibility for enhanced creator autonomy.

McDaniels stated that “Run-D.M.C was always an entity that brought people together, changed things and made things better”, declaring his aspirations to build blockchain solutions that foster this tradition.

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