PBWS Event: An Interview with Jacqui Pretty from Swissborg
Disclaimer: This interview was conducted in collaboration with SwissBorg and does not constitute investment advice. Do your own research and only invest the money you can afford to lose.
We met with Jacqui Pretty, SwissBorg's marketing manager, during her visit to the Paris Blockchain Week Summit to talk about this dazzling success and to the various projects underway at SwissBorg.
Swissborg has a very large French user base, over 170 000 users. It’s the reason why French was the first language we translated our app to, because we understand the importance of making investment decisions in your own language.
Our team also has several French members like our founder Cyrus Fazel who grew up in France or our co-founder Anthony Lesoismier-Geniaux who is French, which means the team has many ties in France.
Moreover, it’s also one of the big crypto conferences in Europe so it made a lot of sense.
The audience has been varied, ranging from other crypto organizations that are here to network and make connections, as well as retail investors - including SwissBorg community members who have stopped by to say hi at our booth. Both groups - organizations and investors - are very international.
A big reason is to connect with our French community, which has been supporting SwissBorg since our ICO in 2017. The other reason is to bring more awareness to SwissBorg as a brand to help us achieve mass adoption in crypto.
When we had our ICO in 2017, the crypto market was booming, with both Bitcoin and Ether at all-time highs (for the time). We raised the equivalent of 50 million francs in crypto assets, and then everything crashed. We went from these heights to the crypto winter, which was when our team was building the SwissBorg app.
In 2022,
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