Nonfungible token company Candy Digital has secured $100 million in funding to expand its product footprint and creative capabilities, marking another major milestone for the rapidly growing NFT market.
The funding will be used to expand Candy Digital’s NFT product offerings across the global sports marketplace, including creating new fan experiences, the company announced Thursday. Candy’s existing partnerships include Major League Baseball, Major League Baseball Players Association, Race Team Alliance and several college athletes.
The Series A round was co-led by private equity firms Insight Partners and Softbank Vision Fund 2, with additional participation from Connect Ventures, Will Ventures, Gaingels, Com2Us and Athletes Syndicate.
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