New Society Launches Web3 Book “Decentralization, Please Save Culture”
The digital world of Web3 physically came to life at the recent launch of New Society’s debut book, “Decentralization, Please Save Culture” at the NFT Factory in Paris.
Described as a “mixed-reality journalism platform” that explores “the impact of technology on creative life,” New Society was founded by Dounia Sitayeb as an Instagram page dedicated to demystifying Web3.
Sitayeb, who previously conceptualized creative campaigns in the advertising sector, longed to find a way to further break down the often “too technical” language of Web3.
“People couldn’t grasp it because there was nothing physical or tangible for them to have a connection with,” Sitayeb says.
By blending both emerging digital media with more traditional physical media, New Society was able to provide an “overview of the ecosystem” in regards to Web3 while giving readers a sense of tactile connection to the content through the release of “Decentralization, Please Save Culture.”
The book itself encapsulates a sprawling 500-page spread and features contributions from over 150 creatives from around the globe.
“With topics ranging from creator autonomy and cyberfeminism to the debate about AI within art, the book stands as a testament to the belief that creativity is at the core of everything we do, offering a fresh approach in a world overwhelmed by information,” reads a recent press release from New Society.
With women grossly underrepresented across the Web3 Ecosystem, “Decentralization, Please Save Culture” explores what a more equitable and fair ecosystem would look like.
“The book itself is a testament that it’s possible,” says Sitayeb. “We are a collective of creatives who are passionate about decentralization and also really diverse in gender and
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