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New platform aims to disrupt media production funding
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Today, the future of content production is ripe for disruption. With advances in technology and the rise of a generation of influencers, the skills of content production have been adopted en masse. Individuals and groups are now producing valuable streams of all forms of content across multiple channels, including YouTube, Instagram, Twitch and lesser-known distribution channels.
This has seen a devaluing of the content itself. Although the creator is putting a lot of time and effort into the production process, it is often the case that the commercial return does not reflect this effort. How do we ensure that the creator and audience engaging with relevant forms of content are rewarded for their time?
As demand for more professionally
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