NBA legend Michael Jordan is leaping into Web3 with plans for a Solana-based fan engagement platform
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NBA legend Michael Jordan and his son are preparing to launch a platform on the Solana blockchain on which athletes and fans can interact with each other, with the six-time champion expanding his presence in the $2.3 trillion cryptocurrency market.
The HEIR platform from Jordan and his son, Jeffrey, is being backed in part by Thrive Capital, whose lineup of investments include retail trading app Robinhood, Instagram and work messaging service Slack. The platform has raised $10.6 million in seed funding, according to reports Thursday.
HEIR said it's aiming to usher in a new era of digital culture, with athletes as well as influential people in the worlds of entertainment and technology, participating on the platform.
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