Move-to-earn app wants to get crypto enthusiasts exercising in a ‘realverse’

cointelegraph.com:

Play-to-earn has taken the world by storm — and now, financial incentives are being extended to fitness apps.

A motivational fitness social application has been created that boasts GameFi elements — encouraging users to put on their NFT sneakers and enjoy the fresh air.

AMAZY says its ambition is to get people to step away from their screens — and given how crypto enthusiasts tend to be heavy tech users, this can be no bad thing.

The project's campaign is already getting momentum — and support from influencers, celebrities and bloggers alike. Collectively, these stars have a total audience of more than one billion subscribers.

According to AMAZY, many move-to-earn applications suffer from a high degree of centralization, which isn't healthy in the long run. It wants to ensure all NFT interactions are moved to the blockchain, and a DAO has been established so users can vote on proposals to improve the game further.

For years now, sneakers have been regarded as a status symbol — with limited-edition drops selling for thousands of dollars. We're already starting to see this translate into virtual worlds, with major sportswear brands embracing blockchain technology in an attempt to reach younger users.

AMAZY plans to produce exclusive NFT sneakers, some of which will come in collaboration with celebrities, offering eye-catching collectibles that users won't find anywhere else. Those NFTs will be a digitized copy of physical ones worn by someone famous — creating a whole new level of connection with fans.

AMAZY was announced in May 2022. The closed beta version is now being tested by influencers who backed the project at an early stage. The open beta will appear in stores in June 2022, as well as the launchpads and exchange