Morrisons accused of 'sexualising' young girls with skimpy shorts

manchestereveningnews.co.uk:

Morrisons has been slammed over the length of girls' shorts in its children's clothing range.

Campaigners have questioned why the retailer even needs to have separate girls and boys sections for under 14s in the first place, and why the ones marketed for girls are so much shorter in length.

Sharing a photo of a pair of girls' shorts on top of some boys' navy shorts, Niamhirl-#JohnsonOut (@niamhirl) on Twitter said: "a)Why do you still have a boys and girls clothes section for U14's? b)Why are the shorts marketed for girls much shorter than the ones marketed for boys? c)Why are the shorts marketed for boys duller colours than those marketed for girls? It's 2022."

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She tagged in Let Clothes Be Clothes, a campaign to end gender stereotyping in the design and marketing of childrenswear, who retweeted her photo, along with Keith Berry (@KeithBe97672927) who said: " @Morrisons please change this unnecessary sexualisation of young girls clothes."

The sweat shorts start from age three to four and come in a pack of three for £8 - in the colours pink, black and light grey.

It's not the first time Morrisons and other stores have been under fire on the issue.

In January Sainsbury's was accused of the same thing by selling fake leather shorts for children as young as three.

Last year Matalan's Candy Couture clothing range was called out for its cropped tops, side lace denim shorts and tight black bardot dress, being 'short, tight and skimpy' and reflecting 'adult, sexual designs'.

And back in 2019 mums criticised the Nutmeg range again for selling denim miniskirts for babies.

Speaking about the issue previously, Francesca Mallen, of