Merging Crypto and TradFi: Mastercard Backs Fideum Group as Winner of Lighthouse FINITIV Program
Financial aggregator Fideum has been announced as the winner of the Mastercard Lighthouse Finitiv program on its path to merge crypto and traditional finance.
According to the press release, Fideum received a “double award”: as the regional Baltic class winner and the overall program winner.
It stated that,
“As the overall winners, Fideum will receive ongoing support from Mastercard and are invited to pitch for Start Path, Mastercard’s global start-up engagement program.”
Furthermore, Fideum won the popular vote and received the People’s Choice award.
The selection committee commented that the company was selected as the overall winner “on account of their clear vision of the need for marrying the old established with the new upcoming features and functions while ensuring regulatory compliance.”
Fideum says that it aims to offer a ‘plug-and-play’ integration process to business-to-consumer (B2C) and business-to-business (B2B) users. This way, it plans to bridge the gap between the traditional financial sector (TradFi) and the digital asset market.
The company said that,
“Simply put, Fideum allows users to integrate cryptocurrencies quickly and easily and blockchain services into their solutions enabling traditional players to take part in the crypto space.”
It also claims to have “great international traction.” It’s already supporting 120 countries, while 30 institutional partners support its solution.
According to CEO Anastasija Plotnikova, Mastercard’s recognition stresses the “critical need” for Fideum’s solutions. These include creating a seamless, regulated pathway for institutions to engage with crypto.
Mats Taraldsson, Head of Innovation, Fintech, and Impact Tech Engagement at Mastercard Nordics and Baltics, opined that the
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