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Mastercard plans to allow US partners to offer crypto loyalty rewards
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Major credit card company Mastercard has announced it is preparing to integrate cryptocurrencies into its loyalty program offerings for U.S.-based banks, merchants, and fintech firms on its payment network.
In an Oct. 25 announcement, Mastercard said it would be working with digital asset platform Bakkt to allow its customers based in the United States to buy, sell and hold digital assets through custodial wallets. The partnership will also enable card holders to earn and spend rewards in crypto rather than using loyalty points, accruing tokens or redeeming them for purchases.
“We’ll not only empower our partners to offer a dynamic mix of digital assets options, but also deliver differentiated and relevant consumer experiences,” said
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