Martin Lewis cuts off Holly Willoughby as he pleads with viewer over scam on ITV This Morning

manchestereveningnews.co.uk:

Martin Lewis was desperate to get his point across during his latest appearance on This Morning. The Money Saving Expert founder regularly appears on the show to answer viewers' questions and give out all-important advice.

However, tempers flared as he joined Holly Willoughby and Phillip Schofield on Wednesday's edition of the ITV daytime show. Holly, 41, began reading out a message from a viewer which started: "I've seen Martin Lewis championing Bitcoin purchases, but my concern is..."

Before the presenter could carry on reading the message from the viewer, named Sarah, Martin, who was appearing via video link from his home cut in shouting "no, no, no". But Holly told him: "Let me just read it and then you can clarify."

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She continued: "These are Bitcoin purchases asking for £2,000 to be transferred over and then be transferred back. Can you tell me if this is genuine?"

Given his chance to speak, Martin hit back: "It's a scam, it's a scam, it's absolutely a scam. I do not do any adverts." It is an issue the 49-year-old has long been complaining to change.

Late last year the consumer champion led a joint letter, signed by famous faces including Holly, Lorraine Kelly, and Robbie Williams, urging the Prime Minister to include paid scam adverts in the Online Safety Bill. At the time, paid scam advertising wasn't set to be part of the bill unlike user-generated scams and a wide range of areas such as terrorism and child sexual exploitation.

It was then confirmed in March that scam ads would be included in the Online Safety Bill. Continuing to speak on This Morning, Martin, who has previously sued Facebook for running