Any investor will tell you that a bear market is a natural part of the investment cycle. But why do so many people opt out of their investments as soon as the market declines? Have we not yet seen the potential benefits one can reap in buying the dip?

The bear market is not only a time to buy low to anticipate selling high, but it is also the best time to reflect on your strategy. If you are not satisfied with your portfolio during the bear market, how will you take the bull (market) by the horns when the turnaround finally comes?

The bear market refers to a downtrend in the market when prices consistently fall and investors anticipate further declines. It is usually associated with high levels of skepticism and pessimism as investors become increasingly edgy about the prospects of losing their capital. This often leads to widespread selling, lower prices and further losses, which ends up creating a vicious cycle.

Being influenced by many factors, the market is inherently volatile. However, history proves there are always opportunities to discover and utilize — even during bear markets.

Is your target audience still aligned with your message and picture of an ideal community? Suppose your business model or product has evolved. In that case, your marketing efforts will need to be adapted accordingly to ensure you are targeting the right audience who will resonate with your message.

With the rise of digital media, there is an abundance of platforms you can use to reach your community. You need to determine which platform your target audience uses the most to direct your efforts with strategic and focused marketing material.

Your message needs to be compelling to pause the infinite scroll. No matter which channel you choose to