Major brand names from Microsoft to Bumble have said they're getting into the metaverse. Here are 5 household names making plans for Web3.
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Ralph Lauren and Disney are among well-known consumer brands that are delving into the metaverse, the online space merging the physical and digital worlds that is growing into a potentially massive market, according to Bernstein Research.
«How big can it be? Really big. The combined annual run-rate of the most relevant markets is $2 trillion and growing,» said Bernstein Research in a primer about the metaverse published Thursday. «The timing is still unknown, as we're early on the adoption curve and current metaverse technology doesn't offer the necessary value proposition for many users,» it said.
The note included some household names with plans for the metaverse. Here are a few:
Ralph Lauren
The fashion house has
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