Eric Cartman, one of the four central characters of the US animated series South Park, is perhaps best known for his affinity for profanity and expletives, but in the latest episode of the show, he uses his knowledge of crypto advertisement to give his friends a motivational speech.

In the episode, the fictional character refers to an advertisement by crypto platform Crypto.com starring Oscar-winning superstar Matt Damon. The business rolled out the ad last year as part of a USD 100m global campaign featuring big Hollywood names, aimed to boost the platform’s worldwide recognition.

“What does Matt Damon say in that bitcoin commercial? Fortune favors the brave!” Cartman shouts at his friends.

“My dad said he listened to Matt Damon and lost all of his money,” replies another character.

“Yes, everyone did! But they were brave in doing so,” Cartman says.

Kris Marszalek, co-founder and CEO of Crypto.com, reacted to the episode on Twitter, stating that his company’s inclusion in an episode of the hit series “unlocked” an achievement.

The bitcoin-featuring episode was aired on February 2 in the US, kicking off the 25th season of the animated sitcom on Comedy Central.

Over the past years, cryptos and blockchain technology have made numerous appearances on Trey Parker’s and Matt Stone’s show. Among others, non-fungible tokens (NFTs) were responsible for bringing carnage and destruction in a December 2021 special episode of the show. In addition to this, South Park: Post Covid animated movie flick presents a future in which bitcoin and other cryptos have emerged as the dominant payment method.

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