Fintech giant Intuit, whose product offerings include TurboTax, Mint, Credit Karma, Mailchimp and QuickBooks, recently expanded its software services platform to include GenOS, an operating system for generative artificial intelligence (AI) technologies.
According to Intuit, the new operating system will come with a suite of tools, including a developer studio, UX library, runtime layer and several pre-trained large language models (LLMs).
We’re expanding our platform architecture to include a proprietary Generative AI operating system (GenOS) with custom-trained financial LLMs that specialize in solving financial challenges. GenOS will unleash the power of GenAI and ignite innovation at scale for customers.
Several high-profile businesses have recently begun adapting third-party LLM solutions such as OpenAI’s ChatGPT for their specific needs. However, Intuit’s taken a different approach by creating proprietary tools and its own development and deployment platform.
Intuit isn’t necessarily known for its AI products, but its place as an industry leader leaves it well-positioned to leverage internal data to train models similar to ChatGPT. The primary benefit in doing so is that the company can cherry-pick what data gets included, thus allowing it to fine-tune its models for fintech.
Where ChatGPT and similar LLMs, such as Google’s Bard, have typically been positioned as general chatbots — meaning they’re designed to discuss virtually any subject — a model trained specifically on financial data would be considered a “narrow,” or targeted, system.
And Intuit reportedly has a lot of data to work with. Per an announcement published on June 6:
It remains to be seen exactly how Intuit intends to implement GenOS, as the company
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